The story behind the eggs

Author: Li Hong
Publisher:
Publish Date: 2004-05-01
Features: You must have many people around you like this: they have a fund of 100,000 or 80,000, always thinking about investing in a project. Should they invest in a bookstore, or a laundry chain, or franchise a real estate agency, or open their own small shop? They consult countless people, read countless franchise books, and think every project is feasible, every project seems profitable. But in the end, they either overthink and dare to invest in no project; or once they invest, they realize it's completely different. Sometimes, a friend of theirs starts a project and suddenly gets rich, but when they continue it, they keep pouring money in, losing money on everything they do, and by the end, they become afraid to invest in anything and their business collapses. They don't know the reason, so they just say they were lucky before and unlucky now. In the Arab world, there is a story that goes like this: A beggar holds a stone in his arms and knocks on a family's door, asking the mistress to borrow a pot because he wants to cook "stone soup" to drink. The mistress cannot refuse such a simple request. So, the beggar uses the mistress's pot to start cooking his "stone soup." When the water in the pot boils, the beggar asks the mistress if she can give him a little more salt. This request is just as simple, making it impossible for the mistress to refuse. The practicality of investment strategy is to use your creativity, your unique business model, to combine social resources and achieve your strategic goals. People often think strategy is very profound, but in reality, it is simply an arrangement for the future development of a business. It's simple but very important. Although it's just an arrangement, whether there is one makes a big difference. Without this arrangement, the business is random, constantly searching for opportunities, meaning its future is based on chance. On the other hand, if there is this arrangement, the business can prepare and plan within its chosen field or direction. This makes it easier to form core advantages in that field and direction, and naturally, it gains the ability to survive, develop, and achieve sustainable success. Strategy can turn success into something inevitable.