Attention Management

Author: Thomas Davenport
Publisher:
Publish Date: 2002-03-01
Features: This book is divided into four aspects: , measuring and allocating attention; second, understanding and adjusting its psychological factors; third, mastering new streaming technologies; fourth, drawing experience from traditional attention industries (such as advertising). Through these perspectives, the author brings new insights to key areas of businesses, such as e-commerce, organizational leadership, information and knowledge management, and corporate strategy. Attention management can help businesses improve talent motivation, retain talent, prevent employee burnout, gain online customer loyalty, and sell products and services more effectively while encouraging investment and analysts. This book first explores the burgeoning attention economy and outlines a plan for organizations to address it. This milestone work details how to earn and consume the currency of the new economy in business.