Kotler's New Thinking: The Continuous Marketing Model

Author: Kotler
Publisher:
Publish Date: 2004-02-01
Features: This book proposes some influential concepts and theories in the contemporary era, introducing the main marketing strategies adopted by Asian enterprises. Its companion volume, "Kotler's New Thinking—Sustainable Marketing Model and Asian Cases," further elaborates on the principles discussed in this book and selects representative cases to explain the principles of sustainable marketing from a practical application perspective. This book provides entrepreneurs and scholars with a fresh perspective to examine the business models of successful Asian enterprises. It adopts a systematic approach, integrating theories of marketing, management, and strategy with the operational philosophies of Asian enterprises, attempting to view the long-standing challenges faced by Asian enterprises from multiple angles. The book is concise in structure and clear in thought, offering strong guidance for readers to understand the marketing strategies of Asian enterprises.