18 Lessons from McDonald's

Author: Wang Xiaoming
Publisher:
Publish Date: 2004-04-01
Features: McDonald's is undoubtedly a household name, and it is widely recognized as the "biggest player" in the fast-food industry. Since Ray Kroc opened the first McDonald's fast-food restaurant in the United States in 1955, the McDonald's chain has expanded rapidly, fighting in the fiercely competitive fast-food industry with the banner of franchising, becoming a successful franchising organization.