Author: Li Hong
Publisher:
Publish Date: 2004-04-01
Features: "The Education, Science, and Culture Action" was initiated by the Science and Education Channel of CCTV. Over three years, it has embodied the spirit of China's modern science and education-driven national rejuvenation strategy, the persistent pursuit of "educational character, scientific quality, and cultural taste" by the channel, and the courage, wisdom, and dedication of TV professionals from CCTV leadership, Science and Education Channel leadership, production, and management. It has also been nurtured by the hopes of the television audience, ultimately growing into a distinctive TV cultural brand that has earned praise from peers and significant social influence. CCTV established the Science and Education Channel in 2001, marking the beginning of its professional journey in television cultural communication. Each "Education, Science, and Culture Action" has strived tirelessly, avoiding unnecessary complexity, and can be described as "though the journey of sifting through thousands of hardships," it has only woven together a tiny fraction of outstanding cultural achievements from both China and the world. However, in the era of electronic communication, it is more like a seed that has continuously been sown into the hearts of a broad audience eager for knowledge. The "Education, Science, and Culture Action" produced by the Science and Education Channel in the summer of 2003 was divided into seven major sections: literature, art education, history, geography, nature, science and technology, and comprehensive. The broadcast lasted for over 60 days, with a wide range of topics, rich content, and unique perspectives, permeating the vivid audio-visual world with profound philosophical thoughts and humanistic care. To facilitate the in-depth understanding of TV programs and the mastery of related cultural knowledge, and to explore a cross-media cultural communication approach, the Social Education Program Center of CCTV collaborated with Shanghai Scientific and Technical Documents Press to integrate a batch of excellent program resources, including the "2003 Summer Education, Science, and Culture Action," into book publication, naming it "CCTV Science and Education Channel Education, Science, and Culture Action – Basic Storage for the Mind." The series consists of eight volumes, titled: "Exploring the Mysterious Mysteries of the Universe" (original astronomy section), "Challenging Stories of the Earth" (original geography section), "Searching for Lost World Heritage" (original history section), "Science and Technology Activities That Changed Humanity" (original science and technology section), "A Literary Feast Across Time and Cultures" (original literature section), "A Heartfelt Journey Through the Artistic Palace" (original comprehensive section), "Survival Rules in the Animal World" (original nature section), and "The Long River of History of Technological Inventions" (original Tian Gong Kai Wu). In this way, the TV "Education, Science, and Culture Action" has finally stepped out of the screen with vibrant energy, reaching into the hands and hearts of the audience and readers. If the audience and readers find some resonance, inspiration, or convenience in their reading, then it is the little grains of gold that the TV professionals of the Science and Education Channel have sent through the publication of the "Education, Science, and Culture Action" series. · The epic of life surging across the African plains, the challenging journey through the tropical rainforest; · Thrilling and dangerous scenes of predation, the strictly hierarchical animal kingdom; · Those lives that are both familiar and unfamiliar to us—how do they spend their lives.
Survival rules in the animal world
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