PR first, advertising second

Author: Al Ries
Publisher:
Publish Date: 2004-04-01
Features: This book is a new work by the American contemporary marketing master Al Ries and his daughter Laura Ries, published in 2002. This work reflects a new concept in Al Ries' marketing philosophy. The authors believe that today's marketing must first focus on public relations, as only through public relations can one's brand occupy a place in the minds of consumers; marketing begins with public relations, and advertising is the continuation of public relations. Therefore, public relations builds the brand, while advertising serves to remind consumers. The book is concise and easy to understand, supplemented by numerous categorized marketing examples, inspiring readers through case studies and allowing them to unconsciously grasp the authors' ideas.