Business English Reading (Close Reading)

Author: Wang Xiangling
Publisher:
Publish Date: 2003-07-01
Features: This book mainly consists of three parts, focusing on fundamental principles of economics, international economics, and management knowledge. The specific content includes basic theoretical knowledge in areas such as international trade, international finance, foreign-related accounting, and economic management. It covers topics like economic theory, investment and risk, advertising and marketing, corporate institutions and personnel management, etc. All the text is sourced from original publications in English-speaking countries. The selection aims to encompass major branches in the fields of economics and trade, emphasizing the introduction of fundamental theoretical knowledge while ensuring language is easy to understand. The book is composed of 12 units and includes reference answers. To facilitate self-learning for readers, it also provides accompanying online and offline course CDs. Featuring sound, animations, and rich visuals, it guides readers into an intuitive simulated business environment for learning. This book is primarily targeted at first- and second-year undergraduates in English majors, international business, and economic and trade majors, as well as third-year undergraduates from other disciplines. It is also suitable for English majors and e-commerce majors in distance education.