Marketing Life Survival Guide

Author: Liu Yongju
Publisher:
Publish Date: 2004-04-01
Features: A practical operational manual that can help you quickly grow into a marketing expert, an indispensable survival manual for all marketers! In the face of rapid development and fierce competition, marketers must quickly arm themselves to survive and thrive. The current situation where salespeople lack market understanding and marketers lack sales knowledge has constrained the development of many marketing professionals. With a 25% annual turnover rate among China's 70 million marketers, the harshness of market competition has pushed many early market pioneers into the ranks of freelancers, while more marketing newcomers flock to follow the outdated path. The market is essentially about understanding people, and marketing is essentially about doing people's ideological work. China has a population of 1.3 billion, accounting for one-fifth of the world's population and representing a one-fifth of the global market. The profound cultural heritage of this market makes the work within it even more challenging. We need to understand everything about this market in order to effectively market within it. Marketing in a one-fifth of the world's market is absolutely a global endeavor.