Win the customer's heart

Author: Frank Betger
Publisher:
Publish Date: 2004-04-01
Features: Prefaced by success master Dale Carnegie, strongly recommended by Og Mandino, author of "The Greatest Salesman in the World." This is the pinnacle work of the greatest salesman in America and the founder of American Life Insurance. Due to Mr. Carnegie's personal preface for this book and the highly practical and guiding content, it was immediately warmly welcomed by readers upon publication, quickly becoming an annual bestseller and selling nearly a million copies to this day. This book is the best-selling insurance marketing book in American history, playing an immeasurable role in promoting American insurance sales, the development of insurance brokers, and marketing in other industries. With numerous personal experiences and insights, the book elaborates in detail on the experiences and lessons of insurance sales, including the 12 analytical principles of market sales, 6 ways to win customer trust, 7 principles to complete a sale, and 13 elements of success. These principles and methods are both simple and practical, supplemented by his own personal experiences, making them extremely valuable secrets of successful selling.