Strategic Management: Creating Competitive Advantage: Creating Competitive Advantage

Author: Dess
Publisher:
Publish Date: 2004-03-01
Features: The importance of strategy in business is no less than its importance in war, making strategic management a very important field of research. One of the reasons why strategic management is fascinating is that struggling companies can quickly become shining stars, while highly successful leaders can also fall from grace overnight. The author of this book, on the basis of covering all traditional aspects of strategic management, summarizes the accumulation of years of theoretical research, integrates the outcomes of all key themes necessary for understanding strategic management (including globalization, technology, and ethics), and explains new issues such as the intellectual assets of enterprises, the Internet, e-commerce, and entrepreneurship. By using a large number of business management cases, the book better reveals the value of strategic management concepts. This book is accompanied by a dedicated teaching website (http://www.mhhe.com/dess2004), which includes a teacher's manual for instructors, bilingual PowerPoint teaching slides, online test questions for readers, new research findings, and other related links.