Case Study on Brand Promotion

Author: Liu Pin
Publisher:
Publish Date: 2004-03-01
Features: How to tackle the headache of discounting? How to handle frustrating inventory? How to arrange an outstanding sale event? The answers are all in this book! This book compiles classic cases from different industry brands in brand promotion, with a wide range of material covering various types of products. It reflects all aspects and stages of marketing activities. Through the specific analysis of these cases, it summarizes the successes and failures in their brand promotion processes. These experiences and lessons are highly valuable and instructive for the promotion of fashion brands. Finally, it evaluates the advantages and disadvantages of various marketing strategies, identifies current incorrect thinking patterns in brand promotion, and points out the right direction for our fashion brand promotion. It serves as an implementation guide for brand strategy in fashion enterprises and a treasure trove for entrepreneurs.