Creative Essence of Corporate Logo Design

Author: Zhao Jian
Publisher:
Publish Date: 2004-04-01
Features: The design content presented in this book to readers are all new design concepts. The book covers a rich and comprehensive range of knowledge with a well-organized structure. It is suitable for readers of all levels for reading and reference. The book is written by experienced designers, and the design works included have high reference value. The content of the book is based on practical design work, with topics established according to the projects encountered in design work, ensuring that the knowledge points arranged in the book are truly practical and applicable. The book provides a systematic introduction to the concept of corporate identity design and the software used in it. Through the design of the basic elements of 19 virtual CG design cases, it closely integrates artistic design with software application. In each case, readers can not only understand the functions of the software but also learn the methods and techniques of applying these functions, ultimately enabling them to skillfully master design software and unleash their creative inspiration. The book is rich in content and filled with numerous examples, making it highly operational and practical. It can serve as a self-study guide for, a textbook for computer art majors in universities and colleges, and a teaching material for social graphic design training classes.