Sales Guide

Author: Cheng Shi
Publisher:
Publish Date: 2004-03-01
Features: This book analyzes the actual state of China's consumer market, combining years of professional research in the apparel retail industry. It proposes the concept of "Winning at the Terminal, Retail is King," hoping that the operational ideas mentioned in this series of books can inspire you and contribute to the development of the retail industry, achieving a win-win situation for all industry professionals. This book is one of the "China Apparel Brand Franchise Entrepreneurship Treasury." It primarily discusses the essential skills and professional qualities that sales assistants must possess, such as full-process perfect sales, on-site practical techniques, efficient handling of customer complaints, and career planning for sales assistants. It is accompanied by professional and practical cases and simple, actionable tests, enabling readers to conduct career summaries based on their current professional status for significant improvement. It is a must-read course for becoming an outstanding sales assistant.