Myth

Author: Tang Song
Publisher:
Publish Date: 2004-03-01
Features: Most of the companies mentioned in the book are well-known enterprises, and most of them still exist today, with many achieving thriving business performance. Therefore, the "mistakes" referred to in the book are not a final judgment on a company, but rather a study of its failure from a specific business perspective during a certain period. Among the 20 cases in this book, there are 10 foreign companies and 10 domestic companies. To avoid bias, the mistakes discussed in each case are different, meaning each case elaborates on a specific angle of failure. These mistakes cover all aspects of business operations, from administrative management to marketing strategy, from corporate culture to capital operations, from diversified operations to market innovation, and more. The author has also made every effort to select cases from different industries, so that each type of mistake can represent a certain category of companies, avoiding misleading readers and preventing the unique shortcomings of a specific industry from being mistaken for common business problems.