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Features: Advertisers are looking for their new equipment, equipping themselves with new thinking. Thus, traditional tycoons have transformed into new "intellectual capital owners" of the IT era, and the new gold rush is now called "eyeball effect" or "attention economy." The Advertising Management and Planning Complete Book is the newly comprehensive book on Chinese advertising practice operations in 2001.
Advertising Management and Planning: The Complete Book (Volume 1 and Volume 2)
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