Enterprise Customer Marketing

Author: Zhou Wenhui
Publisher:
Publish Date: 2004-03-01
Features: "The integration of modern Western marketing theory with the perfection of excellent Chinese culture" is the evaluation of Zhou's marketing management course by graduate students at Central South University. Big Account Marketing also embodies the style of "Chinese learning as the essence and Western learning as the application," and we are proud to have such a teacher. The book's strength lies in its strong targeted content, unlike pure theory, it resonates with all of us. One-on-one big account marketing requires success to truly show one's heroism. Because for a long time, it lacked systematic theoretical guidance, with only the intuition and interpersonal skills of marketing personnel. Whether it is possible to elevate successful experiences to a theoretical level, this book is only a preliminary attempt, and it is up to all readers to elevate it together. The birth of Big Account Marketing can be said to be the result of the interaction of various factors. Due to the fact that I often published articles in the Sales and Market magazine a few years ago, I was able to smoothly become a member of the marketing expert tribe on the China Marketing Communications Network, opening a "Marketing Consultant" column, with a total of 24 articles included.