IT Strategy and Competitive Advantage

Author: Richard Nolan Warren MacFarland
Publisher:
Publish Date: 2003-04-01
Features: The book "IT Strategy and Competitive Advantage—Management Challenges and Cases of Chinese Enterprises in the Information Age" aims to introduce the impact of modern information technology (IT) on the core strategy and operational models of enterprises, explore the relationship between corporate information strategy and competitive advantage, and interpret the management insights it brings to Chinese enterprises. This book can serve as a course textbook for senior undergraduate and graduate students in business administration and management science and engineering-related disciplines, and can also be referenced by corporate management personnel (especially middle and senior business managers, information officers, and IT project managers).