Public Relations Psychology

Author: Zhang Yun
Publisher:
Publish Date: 2003-02-01
Features:
- Pioneered the system of public relations psychology
- Multiple revisions and updates, continuously improving
- Sales exceed 150,000 copies
- Awarded the National Best Seller Award
- Public relations psychology is the study of public relations from a psychological perspective, and it is the application of psychology in the field of public relations.
- Chapter 1 is the introduction, providing a general overview of this discipline.
- Chapters 2, 3, and 4 discuss the psychology of the public relations subject—the audience.
- Chapters 5, 6, and 7 discuss the psychology in the public relations process.
- Chapters 8 and 9 discuss the psychology of the public relations subject—the organization or group.
- This book attempts to establish a systematic discipline of public relations psychology and strives to clearly distinguish it from management psychology, social psychology, and other fields. It holds certain academic value and is a textbook with a novel system, comprehensive content, and broad applicability.
- Since its publication in 1992, the book has been widely acclaimed and won the National Best Seller Award for Social Sciences in 1995.