Travel Goods Marketing

Author: Liu Dunrong
Publisher:
Publish Date: 2002-05-01
Features: This book strives to create its own unique features, pioneering the system and structure of "Tourism Commodity Science." It provides a systematic and scientific explanation of tourism products and high-quality tourism goods. It also introduces new academic perspectives and discussions on tourism commodity types and classification, tourism commodity culture and quality culture construction, as well as the market demand for tourism commodities.