New Product Development (2002 Edition) (MBA Required Core Course): 2002 Edition (MBA Required Core Course)

Author: Gan Huamin
Publisher:
Publish Date: 2002-02-01
Features: The highly acclaimed national best-selling MBA textbook is proudly launching its 2002 edition. This textbook is characterized by the following features:
· Absorbing the latest achievements of the world's most authoritative business management masters up to 2001.
· Fully revised compared to the second edition, with many content rewritten and a significant amount of material added.
· Systematically introducing core courses required in European and American MBA programs, accurately elaborating on the essential principles of business management that MBA students must firmly master.
· Based on the most authoritative and widely accepted knowledge in Europe and America, encompassing the most common and applicable methods.