Decision Capital

Author: Li Xiangqian
Publisher:
Publish Date: 2002-06-01
Features: The book includes engaging prefaces, enlightening narratives; case studies from both China and the world, as well as forward-looking perspectives; new thinking, new concepts, new ideas, new angles, and new strategies. The entire book is highly targeted, innovative, practical, and operationally strong. After reading it, you will find it deeply inspiring, greatly helping you accumulate wealth and substantial profits in the new century. It teaches you how to effectively reorganize capital, scientifically utilize capital, and continuously increase the value of capital in the era of capital expansion.
Set against the backdrop of enterprises, the book discusses decision-making thinking, decision-making traps, strategic decision-making, investment decision-making, operational decision-making, personnel decision-making, cross-border operational decision-making, corporate decision-making systems, product decision-making, brand decision-making, marketing channel decision-making, advertising decision-making, promotional communication and sales promotion decision-making, public relations decision-making, corporate culture decision-making, and innovative decision-making, among other aspects.