Creative Era of News · 92 Notes on News Operations: 92 Notes on News Operations

Author: Zhang Jianxing
Publisher:
Publish Date: 2004-03-01
Features: This is a book passion, wisdom, love, loyalty, perseverance, and honesty by a head editor of a publishing group. The author says, "Reading these fragmented notes written in proofs, on newspaper corners, in their original unaltered form, and these heartfelt, genuine, and instantly impactful articles, sometimes I am moved by my own courage and sincerity. I can guarantee that this is the sensitive understanding of all changes in China's booming and rapidly transforming media industry from the perspective of a media professional, the intuitive impression of all developments in the industry, the honest criticism of all its problems, and the proactive grasp of all its opportunities. The author, Zhang Jianxing, a seasoned journalist, uses the background of the development of ten newspapers and two magazines under the Tianjin Daily Press Group as the context, compiling 92 editions of his commentaries on the newspaper since March 1999 into a collection in the form of notes, offering readers these valuable on-the-job notes of journalistic practice, aiming to inspire professionals in the industry. The book gathers the author's five years of news planning, operational practices, and reflections on the competition and development of the media in the new era, as well as the brand-new concepts of journalistic practice in the creative era. Rich in content, detailed in data, and featuring classic cases, it provides a multi-angle authoritative analysis of journalistic work in the creative era. The writing is fresh and fluid, with every line revealing a journalist's passion, love, and steadfast belief in the profession. In addition, compared to existing media-related books, this book is richly illustrated with images, elegantly designed, and uniquely personalized, with each article accompanied by newspaper photos and images, making it easier for readers to understand and study the text while creating a relaxed reading atmosphere for both the refined and the popular. The more than 600 images included in the book can be considered a collection of the essence of classic newspaper layouts from the Tianjin Daily Press Group in recent years. Mr. Xiao Guanhong, the chief editor of Shanghai Wenhui Press, a domestic authoritative publisher, set a precedent by personally taking on the role of the book's chief editor. He comments, "In recent years, there have been an abundance of works on news and media, but to my knowledge, few combine journalistic practice and theory so perfectly. Zhang Jianxing embodies multiple identities—journalist, scholar, entrepreneur, and planner—with rich experience in journalistic operations and media management, as well as a strong personal charisma. The book proposes numerous strategic ideas and journalistic techniques, possessing strong academic, practical, and reference value, bringing a breath of fresh air to the publishing and media industries. This book can provide many references and assistance for leaders in the media industry, serving as a 'textbook' for those studying news and media and a 'guidebook' for journalists. For those outside the media field, it is the best read to gain insights into the industry. In terms of content arrangement and design, this book is also considered the best and most meticulously crafted in the history of Wenhui Press. We have also specially processed the text to enhance readers' reading enjoyment and effectiveness."