Reflection: The Secret to a Company's Success in Customer Experience

Author: (USA) Tom
Publisher:
Publish Date: 2003-05-01
Features: Based on in-depth research and thorough understanding of consumer behavior, the author constructs a concise framework for understanding consumer behavior in this book. Around the continuous evolution of business practices, it provides many insightful and profound insights from the perspectives of customer psychology and consumer experience. Numerous interesting examples, illustrations, and classic advertisements allow readers to quickly grasp the essence of marketing knowledge in a relaxed reading. Understanding consumer behavior is the foundation of marketing success. Marketers must understand how their consumers perceive, feel, and think about the market. This book uses vivid and interesting examples, illustrations, and tables to explain the concepts of consumer behavior, clearly showing the close relationship between consumer behavior and marketing, vividly explaining the operation of principles and concepts of consumer behavior in practice, and clarifying their mutual influence, thereby providing a systematic overview of consumer market experience. This book can serve as a supplementary reading for marketing and consumer behavior studies. Target Audience: Marketers, business management personnel, and students and teachers of marketing majors in colleges and universities.