Self-marketing for marketers

Author: Wang Zhongqiu
Publisher:
Publish Date: 2003-07-01
Features: The only product you sell in your life is yourself. Marketing targets people's weaknesses in their efforts. The easiest people to influence through marketing are: corrupt officials, unscrupulous merchants, and difficult people. Marketing is an art of selling, a strategy to satisfy others, and the wisdom of improving cost-effectiveness. Treat the boss as the customer; win the boss to win the stage, no market means no position. This book is a business training manual for marketing professionals, with chapters like "Marketing People's Homework Self-Marketing Tools" being highly practical and operational. Unlike many marketing books filled with clichés, the author's language is straightforward, vivid, and often sparkles with wisdom and insight, such as: "Marketing is an art of selling, a strategy to satisfy others, and the wisdom of improving cost-effectiveness"; "Treat the boss as the customer; win the boss to win the stage, no market means no position"; "Service, speed takes precedence over strength," "First seek attention, then seek satisfaction," and so on.