Intangible Assets 36 Avoids -- Case Analysis and Research of Intangible Assets Failure: Case Analysis and Research of Intangible Assets Failure

Author: Cai Jingxiang
Publisher:
Publish Date: 2004-03-01
Features: A unique on the failures of "intangible assets." A beginner's tutorial on "intangible assets" not offered in any MBA program; a must-read book for those who don't want to fail in "intangible assets"; a diagnostic and treatment report on "intangible assets" diseases; a comprehensive plan to report falling into the "intangible assets" trap! This book is the world's first on "intangible assets" and has since garnered attention from all sectors of society. It is hailed in the industry as the "foundational work of intangible assets studies." Intangible assets studies are the science of human wealth. The typical cases used in this book are objectively present in the history of intangible assets development and involve some enterprises or individuals. The author has only analyzed these cases based on objective facts and does not intend any disrespect toward them. Please forgive any unintended offense. A significant portion of these enterprises or individuals are explorers and practitioners of intangible assets, who have paid a heavy price for certain reasons. At the same time, they have also provided humanity with invaluable wealth. The cases in this book involve elements such as the names of intangible asset enterprises, patent rights, trademark rights, copyright, plant variety rights, trade secrets, and more. They cover various aspects of business operations and management, including the development and design of intangible assets, investment, transfer, and human resources.