Service Operation Management

Author: Liu Liwen
Publisher:
Publish Date: 2004-02-01
Features: Service, as an intangible product, has its own unique characteristics, and its operational process differs significantly from that of manufacturing enterprises. Therefore, it is necessary to conduct specialized research on the characteristics of services, the operational characteristics of service industry enterprises, as well as the operational management theories and methods applicable to the service industry. The purpose of this book is to explore such theories, methods, and their applications. In the discussion of all issues, the uniqueness of services is emphasized first, and the main decision-making considerations and management methods that should be used are elaborated, along with specific applications in different service industries. This book combines theoretical exploration and methodological application, making it suitable as a reference textbook or supplementary reading for management discipline majors in higher education institutions (especially MBA programs) in "Operations Management," "Service Management," and related courses. It can also be read by practical management personnel in service industry enterprises.