Technical Management: Theoretical Knowledge and Global Cases: Theoretical Knowledge and Global Cases

Author: Harrison
Publisher:
Publish Date: 2004-02-01
Features: This is a fundamental textbook for technical management courses, primarily elaborating on the basic concepts and theoretical frameworks of technical management. It also incorporates numerous international corporate technical management cases to explore the following issues: How can enterprises effectively seek product development and production technology; What benefits do new technologies bring to businesses; The organizational, cultural, and leadership factors for successful implementation of new technologies; The role of cultural differences in the successful utilization of new technologies by international enterprises. The main features of this book are: A global perspective on technical management, broadening students' horizons; Cases from various fields such as production, services, and internet-based operations; An authoritative textbook on technical management.