Visual Communication: Images Carry Information: Images Carry Information

Author: Paul M. Lester
Publisher:
Publish Date: 2003-07-01
Features: This book focuses on the application of visual imagery in powerful new media; introduces the latest research findings on light, eyes, and the brain; explains how visual imagery can continuously cause known or unknown misinterpretations; presents chapters on the application of visual imagery under different media conditions, such as film, television, print, graphic design, information graphics, cartoons, computers, etc.; analyzes the various ways in which visual information is consumed in today's society with abundant media resources.