The Mystery of Health Supplement Advertising

Author: Yao Xi
Publisher:
Publish Date: 2004-01-01
Features: In China's consumer goods market, no product has swept in as swiftly as health products and then faded away as delicately as silk threads, performing a series of myths interwoven with dreams and sorrow. The media says: There are no health products internationally, only food and medicine; the health product phenomenon is uniquely Chinese. Experts say: China's health product industry is a high-risk sector, where success is easy but establishing oneself is difficult, and the product lifecycle is very short. Industry insiders sigh: An industry lacking a "soul" ages quickly, youth is fleeting, and all the "morning flowers picked in the evening" cannot withstand the singing of time. Yet dreams never grow old. The glory of health products has given people new hope and catered to the eternal desire for eternal youth. This is a specialized research book on health products and advertising, which explores the creativity, planning, communication, and other innovative solutions of health product advertising through the analysis of numerous famous domestic and international health product brand cases. Health, youth, advertising—everything stems from the splendor of time.