A long, long time ago: Building brands that resonate deeply with the human psyche using mythological archetypes: Building brands that resonate deeply with the human psyche using mythological archetypes

Author: Mark, Pearson
Publisher:
Publish Date: 2003-09-01
Features: Stories everyone loves to hear—how can your brand become one that consumers are deeply captivated by and desperately want to possess? This theoretical system will teach you how to grasp the fundamental meaning of your product category, position your product, build a unique identity following this positioning, convey the message in a clever and refined way, and make this image a remedy that satisfies the inner desires of your target audience. Just like the countless successful companies or icons you will see in this book, such as Princess Diana, Nike, McDonald's, Chanel, Madonna, and Coca-Cola. If you also want to create a story for your brand that deeply resonates and makes it a desired target at all times, then first take a look at the story journey prepared for you in this book. From these timeless myths and the successful cases of world-renowned brands built on these archetypes,