IBM Change Management

Author: Jack Waterman
Publisher:
Publish Date: 2004-01-01
Features: IBM's corporate spirit is unparalleled in history. No other company has had such a profound and imminent impact on the global industry and human lifestyles as IBM. Its success lies in daring innovation and transformation at critical moments. The author thoroughly elaborates on IBM's business philosophy in the book, providing an objective and specific analysis of its growth and development. The book details a series of successful major transformations that IBM implemented, completely reshaping its management structure, culture, incentive mechanisms, and more, in an era of fierce competition.