Sharp planning

Author: Lei Mingchu (Editor-in-Chief)
Publisher:
Publish Date: 2003-01-01
Features:
Fragment: How to conduct successful planning? The book Planning teaches you through case analysis. In ancient China, planning was used to stabilize the state and achieve victory through unconventional strategies. One of the key principles in the "Art of War" by Sun Tzu is the use of ingenious tactics. Ingenious tactics are the fruits of planning, which are essentially modern strategies and methods. This book takes the planning activities of successful enterprises as its main thread, analyzing their winning strategies through comprehensive case studies, offering inspiration to those aspiring to become planners: How to make the think tank effective? How to transform all employees from mediocrity to excellence? How to be a leader with a thunderous impact? What are the principles of planning's martial and literary arts? How to resolve conflicts on the battlefield with ease? This book helps businesses solve these problems.
Enterprises are the economic cells of modern society and the basic units of the national economy. Comrade Jiang Zemin pointed out that "innovation is the soul of a nation." The 21st century is the era of the knowledge economy, where knowledge plays a pivotal role in corporate economic activities. The development of enterprises relies on innovation, and planning is the driving force behind innovation, a crucial component of knowledge that propels business growth. Therefore, enterprises need planning.
The key points of this book are concise and to the point, helping readers grasp the essentials, reinforce their memory, and provide a realistic "war" observation opportunity for future "planners" and successful "CEOs." This book will open your eyes, give you a new perspective, new concepts, a new realm, and a new experience to encounter the "brand new" knowledge—planning.
The authors of each case are the "management elites" of enterprises and the "stars" of the planning industry, possessing extraordinary abilities, courage, integrity, and wisdom. They represent the capabilities and standards of "planning" in China, as well as its hope, success, and glory. The Planning series compiled by Mr. Lei Mingchu has now reached its third volume, and it can be said to be a series with considerable novelty and value. It has the following characteristics:
First, rich content and detailed data. It covers the entire journey of various enterprises from mediocrity to prosperity, demonstrating that planning is productivity. Each case, from project development, decision-making, marketing, and management engineering to corporate image design, public relations, advertising, and negotiation, is the essence of success, well-founded and highly persuasive, serving as a reference for enterprises and "planners."
Second, a combination of case descriptions and expert comments. All the cases selected for this series were awarded gold or silver medals in the "2002 China Enterprise Planning Case and Planner Award Selection" jointly organized by the China Productivity Society, the China Enterprise Culture Promotion Association, and the China International Planning Society. These cases can be used for reference and comparative analysis, with strong operability and applicability. Notably, each case is accompanied by expert comments that highlight its key insights, acting as the "icing on the cake." The business strategies in these cases are extraordinary and supreme, with no fixed rules but following a clear path.
Third, theory combined with practice. Unlike general "case selections" or "case analyses," this series offers both specific cases and systematic, comprehensive, and practical planning theories. It not only provides readers with concrete cases but also elaborates on the management theory that planning is productivity, offering great benefits.
All members of the editorial committee and the expert commenters, especially Mr. Lei Mingchu, worked to organize the success principles into a coherent system, extracting and summarizing each key element to make this a best-selling book.
If you are not yet a planner, please read the entire book carefully. If you have just become a planner, select relevant sections to read thoughtfully. If you have finished this book, use it as a bridge to explore more Planning books. Finally, gift this book to your closest friend after reading it.