Abhor the game rules: The ultimate challenge of non-mainstream creativity: The ultimate challenge of non-mainstream creativity

Author: Li Wei
Publisher:
Publish Date: 2002-04-01
Features: This book primarily focuses on the evolution of advertising creative concepts under the influence of socio-economic and cultural changes. As advertisers, it is crucial to grasp the pulse of the times and stay aligned with shifts in societal perspectives. Outdated and rigid concepts, coupled with a lack of sensitivity or indifference to societal changes, make it difficult to face the challenges brought by a rapidly changing environment, ultimately leading to being phased out by society. By describing the changes in advertising creative concepts across different eras, this book offers a glimpse into the new concepts, thinking, and expressions of modern advertising design, aiming to broaden readers' horizons and help them understand the future trends in advertising.