Entrepreneurship: Globalization, Innovation and Development

Author: Cheer
Publisher:
Publish Date: 2004-01-01
Features: This book is divided into five parts. Part 1 includes Chapters 1-3, focusing particularly on small-scale enterprises and different initial business operations. Part 2 includes Chapters 4-8, further exploring the impact of gender on corporate performance, emphasizing the relationship between families and businesses. Part 3 includes Chapters 9-11, primarily analyzing factors influencing innovation, the types of innovation strategies adopted by enterprises, and issues related to supporting technological innovation. Part 4 includes Chapters 12-15, discussing the development of quality culture and providing a case study of Malaysia. Part 5 includes Chapter 16, briefly summarizing the content of the preceding parts.