International Marketing Mistakes: Errors That Companies Should Not Have Made: Errors That Companies Should Not Have Made

Author: White
Publisher:
Publish Date: 2003-03-01
Features: Since failure does not generate as much buzz as success, the research for this book was not an easy task. It required a significant amount of time to review basic materials, such as reading books, magazines, newspapers, and business journals. Similarly, it also demanded a considerable amount of time to reference, cross-reference, and verify the various pieces of information collected from numerous websites. This book includes nine chapters: Chapter 1: Reasons for International Marketing Errors, Chapter 2: Language and Translation Errors, Chapter 3: Product and Service Errors, Chapter 4: Distribution Errors, Chapter 5: Advertising Errors, Chapter 6: Japan: A Nation That Thinks It's the Only Game in Town, Chapter 7: Domestic "International" Errors, Chapter 8: Applying the Knowledge Learned, Chapter 9: An International Marketing Plan to Prevent Errors (Almost Big Mistakes), Appendix: Glossary, References. This book includes nine chapters: Chapter 1: Reasons for International Marketing Errors, Chapter 2: Language and Translation Errors, Chapter 3: Product and Service Errors, Chapter 4: Distribution Errors, Chapter 5: Advertising Errors, Chapter 6: Japan: A Nation That Thinks It's the Only Game in Town, Chapter 7: Domestic "International" Errors, Chapter 8: Applying the Knowledge Learned, Chapter 9: An International Marketing Plan to Prevent Errors (Almost Big Mistakes), Appendix: Glossary, References.