What is Management: Core Concepts and Methods in 10 Key Management Areas

Author: (English) Glass
Publisher:
Publish Date: 2004-01-01
Features: This book is a concise and practical summary of the past 10 years of management thought innovation. It provides a detailed introduction to various new management concepts and explains how to apply them to complex daily organizations. The book suggests that managers shift from traditional control-oriented thinking to a flexible, network-centric, dynamic, and continuously learning mindset. The competitive landscape of the new era presents new challenges to managers, as the learning potential, response speed, and adaptability of businesses replace traditional indicators such as asset size, market share, and return on assets. Customer-centricity is no longer just the guiding principle of the marketing department; it now dominates the entire enterprise. This book is not about abandoning traditional management practices. Instead, it guides you to seek effective management ideas in the complex business environment to achieve significant breakthroughs in corporate performance. The author's successful management practices in Europe and the United States ensure that the book closely aligns with real-world management life, providing managers with practical operational guidelines.