Contemporary Chinese Advertising Critique

Author: Bai Guang
Publisher:
Publish Date: 2003-08-01
Features: Celebrating successful advertising is a joy; sharing classic and outstanding successful advertisements is a unique psychological stimulation and intellectual enjoyment. Therefore, sharing the spiritual wealth of successful advertising creators is a higher level of joy. "150 Examples of Contemporary Chinese Advertising Analysis" and "150 Examples of Contemporary Foreign Advertising Analysis" each select 150 classic contemporary advertisements under categories such as clothing and footwear, food and tobacco, beverages, pharmaceuticals and health care, cleaning and daily necessities, home appliances, transportation, cosmetics and watches, computers and commercial services, and catering and hotel services for brief reviews.