Small Boss Market, Big Marketing

Author: Longteng
Publisher:
Publish Date: 2004-01-01
Features: Survival of the Fittest, teaching you how to identify market entry points, skillfully conduct advertising promotions, build marketing channels, and effectively win markets and customers. This book comprehensively elaborates on how small businesses can investigate market conditions, select the right market entry points, set product prices, establish their own marketing networks and channels, improve customer service, skillfully conduct advertising promotions, and handle marketing crises. It provides an in-depth and specific analysis of how small businesses can leverage their advantages in fierce market competition, employ unique marketing strategies and techniques, continuously grow, and achieve the goal of expanding from small to large.