External Brain of the Company: Fang Yizhi Answers Questions: Fang Yizhi Answers Questions

Author: Fang Yizhi
Publisher:
Publish Date: 2003-01-01
Features: Why Businesses? How to Market? Fang Yizhi acts as a "translator" for the owners of small and micro enterprises, as well as those of "fetus enterprises" who can do but not articulate their business ideas. He presents practical, applicable, and hands-on business and marketing methods in simple and humorous language. As an external brain for businesses, Fang Yizhi often appears in corporate settings in the role of a "third party" to provide diversified thinking services. With 10 years of entrepreneurial experience, he has accumulated several insights—simpler, more actionable, and more effective than some pretentious "academic" or "sky-high" theories that look good but lack practicality. Entrepreneurs, those preparing to start businesses, members of the "external brain" community, cultural figures, and knowledge workers will all find this book suitable.