Marketing Strategy -- Concept. Strategy. Tactics. Cases: Concept. Strategy. Tactics. Cases

Author: Lu Yeyiao
Publisher:
Publish Date: 2002-01-01
Features: This book is the culmination of the author's series of works on "marketing." Based on an in-depth study of the competitive landscape of the 20th century, it summarizes a series of successful concepts and strategies. Each strategy elaborated in the book is analyzed with real-world cases, featuring vivid and lively language with practical content.