Public Relations Case Studies (5th Edition)

Author: (USA) Hendrix
Publisher:
Publish Date: 2003-07-01
Features: This book is suitable for undergraduates, graduates, and MBA students in public relations, economic management, administrative management, and journalism and communication, as well as public relations practitioners, researchers, and those aspiring to work in the field. It is an excellent case study textbook for public relations. The book selects 29 newly awarded Silver Drill Award-winning cases, covering 10 types of public relations activities such as media relations, internal relations, community relations, and consumer relations. The cases are systematically and thoroughly analyzed from four aspects of public relations programs, introducing readers to a concise and practical approach to handling public relations. Each chapter includes exercises to help students fully utilize online resources and expand their thinking. This book is suitable for undergraduates, graduates, and MBA students in public relations, economic management, administrative management, and journalism and communication, as well as public relations practitioners, researchers, and those aspiring to work in the field.