Introduction to Business Administration

Author: Organization of the National Cadre Training Teaching Material Editorial and Guidance Committee
Publisher:
Publishing Date: 2002-05-01
Features: This book is a part of the "Management of Business Administration" in the National Cadre Learning Reader. It is divided into ten chapters, covering topics such as Introduction to Business Administration, Enterprise Strategic Management, Marketing Management, etc., systematically elaborating on the fundamental theories of business administration. The book is comprehensive, well-organized, and presented in a clear and progressive manner, making it easy to understand. It possesses high scientific rigor, systematicity, theoretical depth, and practicality, offering significant assistance in enhancing the comprehensive qualities of cadres. As a popular reader for cadres and business managers to learn about business administration, it primarily introduces the general principles and basic knowledge of business administration, focusing on current domestic and international business management practices and research findings in business theory. Regarding issues such as the relationship between enterprises and the government, the creation of the external environment for enterprises, and other matters, the Party Central Committee and the State Council have issued a series of policies, such as the "Resolution of the CPC Central Committee on Several Major Issues Concerning the Reform and Development of State-Owned Enterprises" adopted at the Fourth Plenary Session of the 15th CPC National Congress, and the "Basic Norms for Establishing Modern Enterprise Systems and Strengthening Management in Large and Medium-sized State-Owned Enterprises" forwarded by the General Office of the State Council in September 2000, which have laid down principles. These issues are to be deepened in practice, and the book does not provide specific elaboration on them.