High-Tech Brand Management: Creating Strong Brands in the New Economy Era

Author: Paul Dombrowski, Quark C. Lee, Li Yang, Shui Rong
Publisher:
Publish Date: 2002-02-01
Features: This book introduces the effective strategies that technology-based companies should adopt to manage their brands and outlines the essential steps. This strategy not only grants companies opportunities for growth but also meets consumer needs. Additionally, the book provides practical tools for companies to successfully establish their brands online. The book is both engaging and highly practical, making it a worthwhile read. It guides high-tech companies on how to develop marketing, establish corporate strategies, and generate brand benefits. It is not only an indispensable guide for companies striving to create brands online but also an irreplaceable guide for entrepreneurs seeking to develop online brand strategies.