Essential Retail Marketing (21st Century Business and Management Authority Textbook Translation Series)

Author: Malcolm Sullivan
Publisher:
Publish Date: 2004-02-01
Features: A concise translation of the world's authoritative textbook series, condensing the wisdom of experts and the essence of management. With the continuous expansion of the retail sector, numerous job opportunities have emerged in the market, and shopping has increasingly become an essential leisure activity in people's daily lives. This book explains practical issues in the retail industry, serving as a textbook with practical operational significance. It comprehensively and systematically introduces an overview of the retail industry, delves into the retail marketing system and the challenges it currently faces. The author provides detailed discussions on the nature of retail marketing, typical retail environments and marketing behaviors, as well as retail marketing in the era of the internet. Rich case studies from the retail industry are included in the discussions, making it easy for students to learn and understand.