Customer psychology marketing

Author: R. C. Mondo
Publisher:
Publish Date: 2004-04-01
Features: Marketing is a field that covers a very broad scope. This book takes a unique approach by utilizing the "Silent Half Brain" analysis method, starting from 11 motivational factors that drive people, and combining examples from various industries and numerous companies to explain how to apply these factors in corporate marketing and advertising activities to achieve effective market sales. Target Audience: Managers and marketers who wish to expand in product sales and business promotion. This book proposes the "Silent Half Brain" analysis method, starting from 11 motivational factors that drive people, and combines examples from various industries and numerous companies to illustrate the application of these factors in corporate marketing and advertising activities.