Goodbye, old advertisements

Author: You Guoqing
Publisher:
Publish Date: 2004-01-01
Features: In another sense, the success or failure of advertising is actually a challenge to the competitive ability of businesses. This book, meticulously researched and compiled by the author You Guoqing, condenses the weathered resilience of "old advertising," rich in content and grand in scale. The main theme of the book is dualistic: on one hand, it bids farewell to "old advertising," and on the other, it rekindles its presence, thus opening the temporal and spatial continuity value of "old advertising" as "commercial memory." The author, who has long been engaged in the study of advertising art and history, pursues not just a career but also a responsibility—a historical and social one.