Modern commercial bank financial innovation

Author: Yang Gaolin
Publisher:
Publishing Date: 2004-01-01
Features: This series of books has a well-thought-out overall concept, being both independent and harmoniously integrated. The internal connections align with the principles of customer management, demonstrating that the planners are individuals with both theoretical expertise and extensive practical experience. It will greatly benefit the improvement of customer management in China's commercial banks and will certainly enhance the market competitiveness of China's commercial banking sector. Browsing through the entire book, I find the theoretical explanations clear, the language accessible, and the content highly timely. It combines insights from practical work with lessons from international banking customer management experience, making it very suitable for bank employees. For individuals in various sectors who have a need or interest in this field, it is also a commendable popular reading series. To my knowledge, no comprehensive series on bank customer management has been published in China so far. While this series may have its shortcomings, it embodies the dedication and efforts of the authors in advancing the development of bank management in China. We should express our gratitude to them.