Persuasiveness: The Persuasive Power to Win Business Success: The Persuasive Power to Win Business Success

Author: Jeff Buzan
Publisher:
Publish Date: 2004-02-01
Features: Persuasion is the core of marketing power, and influence is key! The author, Jeff Buzan, is a highly influential marketing management training expert and best-selling author from the UK. He is renowned for his unique business ideas and inspiring speeches. His speeches and training programs have successfully motivated countless struggling entrepreneurs and stagnant marketing managers, providing business professionals with effective persuasion training models. This book consists of 12 chapters, explaining the elements and reasons for business success from a unique perspective. It specifically includes: the basic principles of persuasion, catering to preferences, self-reflection, and emotional appeal.