General Electric: A Century of Human Care: General Electric

Author: Fan Jun
Publisher:
Publish Date: 2004-01-01
Features: Series of Baizhai Enterprise Culture Engineering. Why does GE's flag stand tall for a century? Why do GE's stories last for a century? Why does the century-old GE remain vibrant? Why is GE's future still full of passion? From Edison a century ago to Jack Welch announcing his retirement at the end of the 20th century, and then to Jeff Immelt, the successor in the new century, they have focused on science, explored management, and advocated integrity. All of this puts humanity first, placing great emphasis on caring for people, trusting them, and respecting them as core values of the enterprise. The book features 26 vivid cultural stories that tell how this great company has, over the past century, upheld its long-term vitality while nurturing human values.