The Advertising Master Ogilvy: The Unpublished Collection

Author: David Ogilvy (USA)
Publisher:
Publish Date: 2003-07-01
Features: We advertise to sell products, otherwise it's not advertising. The better the advertising agency's work, the more money it makes. The worse the work, the more money it loses. Advertising should be charming, talented, tasteful, attention-grabbing, and unconventional. This book introduces advertising master Ogilvy, with main contents including the author's preface for the 1987 Taiwan edition, —An Unexpected Gift, translator's preface —Reflections of an Advertiser, early years, notes, memos and letters, checklists, speeches and reports, management principles and corporate culture, leadership —The Forgotten Element of Management, appendix, 75-year-old Ogilvy —A Visit to the French Embassy, on-site recommendation speech for conferring David Ogilvy with an Honorary Doctorate, and detailed biography of David McKenzie Ogilvy.